Mar 162010
 
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Kathleen Malaspina, founder of Malaspina Marketing, is a trusted advisor and strategic resource to leading vendors, purchasers, investors, and analysts in the global medical device industry. I know her through a consultants’ roundtable group we both attend.

Kathleen and I recently partnered on a small project in the medical device marketing (MDM) segment. Even though Kathleen knows the MDM business inside and out, she brought me in specifically to advise her client on B2B demand generation best practices. It was a fun project for me and I thoroughly enjoyed working with Kathleen. She brings that rare combination of expansive knowledge of her subject matter AND get-it-done pragmatism.

Afterwards, we decided to package some of our thinking into a white paper that offered a more general set of recommendations for MDMs. And while most of my readers may not work in the medical device field, there are some nuggets in the piece that can be applied “horizontally.”

So without further ado, and with my humble appreciation for your forwards, shares, or re-tweets, here is a link to our white paper, “How to increase demand for medical devices in today’s changing and challenging market.

Jan 202010
 
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Craig Rosenberg, aka the Funnelholic, has compiled — with a few additional contributions from myself, Michael Schmeir, and Chris Jablonski — a great list of 210 B2B marketing tips. The Funnelholic routinely publishes blunt, sometimes irreverent stories from the “trenches” of B2B demand generation. His posts always offer a healthy balance of cheeky/punchy copy and practical insights/wisdom.

Take a look at the tip list here.

BTW, we’re working on another list of 50 “marketing hipster” terms and concepts for imminent publication. Should also be an informative and entertaining read. Stay tuned!