Jan 202010
 
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The folks over at ClickDocuments have released a great eBook containing predictions and marketing tips from marketers in the content, B2B, email, and social media categories. Ambal Balakrishnan has put together this crowd-sourced eBook with contributions from thought leaders such as Doug Kessler, Jon Miller, Craig Rosenberg, Steven Woods, Ardath Albee, and 34 others.

Aside from being a valuable collection of marketing prognostications, tips, and resources, the eBook is itself an innovative content delivery vehicle. Take note of the retweet feature on each page which helps contributors maximize their “return on contribution.” Also, all of the links in the eBook open the target page with a StumbleUpon-style toolbar which gives readers the opportunity to learn more about the eBook sponsor, Marketo. I’m impressed with how the eBook was packaged and executed; balancing the needs of the audience, the contributors, and the sponsor.

Have a look at the eBook and please make ample use of that retweet feature!

Get the ClickPredictions eBook!

Nov 172009
 
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TLOTL (that’s me) is honored to be chosen as a contributor to the upcoming ClickPredictions 2010 eBook from ClickDocuments, to be published in December 2009. I’m truly privileged to share valuable digital real estate with such notable marketers as  Ian Lurie, Jon Miller, Steve Woods, Doug Kessler, and others.  We’ll be sharing our predictions for what the coming year in marketing will bring.

How confident can you be in my predictions? Well, I wouldn’t advise adjusting your investment portfolio on my account, but there is one forecast I make related to tax filing dates in which you can be 99.999% confident.

My co-clairvoyants, by contrast, are 100% guaranteed to enlarge and enlighten your perspective on 2010 marketing trends. Keep an eye out for the eBook next month.