The Falconry Group serves clients in an embedded capacity, collaborating with their staff to reveal, plan, and execute performance improvements. When appropriate, we sub-contract or directly refer trusted partners with complimentary experience and capabilities.
|
Service |
Scope & Deliverables |
| Cost of Acquisition Assessment |
Interview marketing, sales, finance, & operations staff Review marketing portfolio (offers, media, agencies, software) Analyze marketing, sales, operations, and finance data Present findings & recommendations |
| Lead Management Assessment |
Interview marketing, sales, finance, & operations staff Review: - Lead management process (workflow, metrics, dashboards) - Pipeline management process - Forecasting process (workflow, dashboards, meeting format) - Buying experience (buyer interviews) - Marketing automation tools Present findings & recommendations |
| Inbound Marketing Assessment |
Interview marketing, sales, & operations staff Review: - Content (relevance, reach, frequency, shareability) - SEO (onsite, offsite, trust factors) - Social media (audience, engagement, influence, proof) - Paid media review (budget, management platform, expertise) - Landing pages / lead collection review Present findings & recommendations |
The Falconry Group serves clients in an embedded capacity, collaborating with their staff to reveal, plan, and execute performance improvements. When appropriate, we sub-contract or directly refer trusted partners with complimentary experience and capabilities.
| Service | Scope & Deliverables |
| Budget to Revenue Marketing Plan |
Interview marketing, sales, & finance staff Analyze marketing, sales, operations, and finance data Design on-strategy lead generation campaigns and programs Define key assumptions (budget mix, funnel metrics, selling price) Create & refine 12 month pro forma investment plan Present marketing plan to client |
|
Lead |
Interview marketing, sales, finance, & operations staff Design: - “Life of a Lead” buyer experience - Lead management process (workflow, metrics, scoring, dashboards) - Pipeline forecasting (workflow, dashboards, meeting format - Marketing automation / lead nurturing plan Present process design to client |
| Inbound Marketing Plan |
Define targets (leads, deals, revenue, cost of acquisition) Create content strategy, catalog, and schedule Research & recruit vendors / new hires for: - SEO - Social media - Paid media - Web development / CRM integration Refine plan with marketing, sales, and finance input Present plan to client, including delivery options |
The Falconry Group serves clients in an embedded capacity, collaborating with their staff to reveal, plan, and execute performance improvements. When appropriate, we sub-contract or directly refer trusted partners with complimentary experience and capabilities.
| Service | Scope & Deliverables |
| Interim Marketing Executive |
Marketing leadership (strategy, budget, plan, process, revenue) Accountability for: - Lead and pipeline generation - Lead quality / scoring / nurturing - Forecasting tools and process - Agency and staff management - Successor role definition and recruitment - Successor training and transition |
| Marketing Automation Setup and Transition |
- Lead conversion data analysis - Sales scenario planning - Process design (campaigns, scoring, integration, reporting) - Research and recommend vendor(s) - Revenue impact business case - Initial content creation and campaign setup - Admin user training & documentation |
| Content Services |
- Email series development - Webinar production - Infographic design - Audio & Video production - Blog posts and guest posts - Participation in expert networks - Sales lead followup training (email, phone, social) |
The Falconry Group serves clients in an embedded capacity, collaborating with their staff to reveal, plan, and execute performance improvements. When appropriate, we sub-contract or directly refer trusted partners with complimentary experience and capabilities.
| Service | Scope & Deliverables |
| Executive Marketing Seminar: How to be a Lord of the Leads |
Format: 1-hour to 2-hour interactive presentation Onsite or web delivery options Course outline: - Know my customer - Know my business - Know the numbers - Know the options - Know the score - Know my team - Know the forecast |
| Marketing Mentor |
Develop marketing talent by solving real problems Scheduled meetings with email and phone support Onsite or web delivery options Problems to be solved include: - How to discuss marketing with the CFO/CEO/COO - How to create a marketing plan - How to manage a portfolio of marketing programs - How to prepare a business case - How to work with a creative team - How to work effectively with sales - How to manage vendors and agencies - How to grow your team with no incremental headcount - How to work with what you’ve got and get great results |
| Marketing Automation Service Contract |
Interim management of existing M.A. platform Create and maintain: - HTML email templates - Social media interfaces - Landing page / CRM integration - Lead nurturing campaigns - Lead scoring rules - Buyer-triggered alerts - Standard and ad hoc reports Manage marketing automation vendor Scheduled program reviews |
