In fact, I’ll even help you. Curating other peoples’ content is one of the best ways to build your own social media brand. Content curation, if done well, communicates several attractive qualities about you: a) You know who the cool kids are. b) You’re not afraid to put your opinions on display. c) You’re magnanimous [...]
Has it been a while since you’ve viewed a marketing presentation and chuckled? No I don’t mean, “chuckled politely at the presenter’s semi-relevant but awkwardly-referenced New Yorker cartoon.” I mean, “chuckled because information that is really, personally useful to me is delivered in an engaging, entertaining way.” If it *has* been a while since you’ve [...]
Tom Scearce, The Falconry Group Principal speaking at #NACE joint meeting. twitter.com/FalconryGr/sta… — Falconry Group (@FalconryGr) September 12, 2012 On Tuesday of this week, Falconry Group presented to a gathering of the Seattle, Tacoma, and Portland chapters of the National Association of Catering and Events. The event was held at the beautiful Alderbrook Resort and [...]
Tom Scearce was recently a panelist on a marketing experts’ roundtable titled “The Do’s and Don’ts of Small Business Marketing.” Other roundtable participants included: Shawn Naggiar, Chief Revenue Officer at Act-On Software, Inc. Ivana Taylor, a Marketing Strategist at Third Force, and founder of DIYmarkets.com Whitney Keyes who is a Strategist at Whitney Keyes Production [...]
This is the first Falconry Group blog post from our summer intern, Hanne Ockert-Axelsson. Welcome Hanne! Have you chosen to be an engineer, a research scientist, or another profession requiring advanced analytical and technical skill? If so, in college did you ever nod off a little in those business pre-requisite classes? Especially during the marketing [...]
In a letter to potential shareholders included in Facebook’s pre-IPO S-1 filing, CEO Mark Zuckerberg wrote this: We hope to improve how people connect to businesses and the economy. We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.” On reading this, [...]
This is a presentation on lead nurturing we created for a webinar a while back. We think it’s kinda neato. Sorta spiffy. Swell, even. The deck includes some easy-to-follow examples from work we’ve done with clients. However, there’s no audio. Just slides. If there’s enough interest, we’ll record an audio track and add it to [...]
The team down at Austin-based Marketing Automation Software guide asked for my commentary on one of their blog posts. I’ve been meaning to write about this topic anyway. So I’m happy to oblige. Before I start, bear with me on a couple of points: 1) I’m going to make one or two contextual jumps from [...]
A few years ago I moderated a webinar for a San Francisco B2B media company called Tippit, now Ziff-Davis B2B Focus. The presenter was Tippit’s CEO Scott Albro. Scott said something on that webinar I’ve repeated (always with attribution!) many times since. “In social media, the people are the media.” To the casual observer, social [...]
The perfect is the enemy of the good. This wonderfully compact nugget of wisdom – commonly attributed to Voltaire, the French Enlightenment figure – is a fixture in the vernacular of modern business. My undergraduate French degree doesn’t qualify me to challenge Voltaire’s intellect. But hey, Voltaire hasn’t done a lick of work in over [...]
Here’s the deal: marketing is hard. If you think marketing is easy, you’re probably not a marketer. Or a human. Yes, you’re probably some kind of replicant who (that?) has been lucky enough to have the Google algorithm programmed into memory. Or you are, in fact, the Google algorithm, crawling this page right now. [In which [...]
A friend in Amsterdam shared this video on Facebook today, and I was inspired to spin it here on the TLOTL blog. It struck me as a potential “beginning of the end” in the tedious debate of the question: is social media dead? I refuse to waste pixels issuing birth or death notices for social media (or [...]
A CFO with whom I once worked shared with me the qualities he believed essential in a VP of Sales. As he worked up the list from bottom to top, I was certain that some variation of “consistently achieving revenue and gross margin quota” was going to occupy the #1 slot. But instead, he treated me to [...]
Most of my readers may not work in the medical device field, but there are some nuggets in the piece that can be applied “horizontally.”