This is a presentation on lead nurturing we created for a webinar a while back. We think it’s kinda neato. Sorta spiffy. Swell, even. That said, there’s no audio. Just slides. If there’s enough interest, we’ll record an audio track and add it to the preso. Cast your vote via email [info at falconrygroup dot [...]
The team down at Austin-based Marketing Automation Software guide asked for my commentary on one of their blog posts. I’ve been meaning to write about this topic anyway. So I’m happy to oblige. Before I start, bear with me on a couple of points: 1) I’m going to make one or two contextual jumps from [...]
A few years ago I moderated a webinar for a San Francisco B2B media company called Tippit, now Ziff-Davis B2B Focus. The presenter was Tippit’s CEO Scott Albro. Scott said something on that webinar I’ve repeated (always with attribution!) many times since. “In social media, the people are the media.” To the casual observer, social [...]
The perfect is the enemy of the good. This wonderfully compact nugget of wisdom – commonly attributed to Voltaire, the French Enlightenment figure – is a fixture in the vernacular of modern business. My undergraduate French degree doesn’t qualify me to challenge Voltaire’s intellect. But hey, Voltaire hasn’t done a lick of work in over [...]
Here’s the deal: marketing is hard. If you think marketing is easy, you’re probably not a marketer. Or a human. Yes, you’re probably some kind of replicant who (that?) has been lucky enough to have the Google algorithm programmed into memory. Or you are, in fact, the Google algorithm, crawling this page right now. [In which [...]
Most of my readers may not work in the medical device field, but there are some nuggets in the piece that can be applied “horizontally.”
A CFO with whom I once worked shared with me the qualities he believed essential in a VP of Sales. As he worked up the list from bottom to top, I was certain that some variation of “consistently achieving revenue and gross margin quota” was going to occupy the #1 slot. But instead, he treated me to [...]
A friend in Amsterdam shared this video on Facebook today, and I was inspired to spin it here on the TLOTL blog. It struck me as a potential “beginning of the end” in the tedious debate of the question: is social media dead? I refuse to waste pixels issuing birth or death notices for social media (or [...]
Like Robert Scoble — and several other people I follow – I feel the gravitational pull of G+ as a publishing and engagement platform. I spent some time today writing a commentary on a NY Times Deal Book story from yesterday on Groupon. What I wrote would be called a blog post, if I had published [...]
Part one of this series described the importance of minimizing friction and maximizing trust as you attract and manage leads. Part two describes how these low-friction, high-trust* leads help you feed your beast. * These adjectives are TLOTL equivalents of free-range, grass-fed, gluten-free, and no high fructose corn syrup. Why Leads Matter, Reason #2: Leads [...]
I think leads are important. [I know. Shocking.] In fact I think the topic of leads is important enough to warrant at least 10-15 uninterrupted minutes of a CEO’s time each week. As the owner of two small businesses, I know that’s expensive time. Leads are worth it. In each of my next three posts, [...]
My friends over at Focus asked me if I wouldn’t mind sharing an infographic they recently published on marketing automation. The infographic has some interesting metrics and data points from leading research and analyst firms covering the MA and CRM space. For anyone wanting a quick intro or an updated “lay of the land” in [...]
