A collection of B2B marketing resources, including educational videos (Flight Plans), links to useful content and companies, upcoming events, and selected job postings.
Flight Plans are real-world, story-based examples of how our clients solve their marketing problems. Each Flight Plan is a trailer-length (approx. 2 minutes) video illustrating an aspect of our methodology. In some Flight Plans, we feature generic, sanitized versions of actual client deliverables. If you would like us to send you one or more of these samples, please email us: info [at] falconrygroup dot com.
Flight Plan 2: Know My Customer
Flight Plan 3: Know My Business
Flight Plan 4: Know The Numbers
Flight Plan 5: Know The Options
Flight Plan 6: Know The Playbook
Regulations & Public Policy Related
Federal Trade Commission (U.S.): Advertising and Marketing on the Internet: Rules of the Road
Content Creation Tools
Flesch Reading Ease is a formula that measures clear, concise writing.
Easel.ly is a tool that lets users create free infographics online.
Simon Smart’s boutique library of music composed specifically for media use
Good Plugins for Self-hosted WordPress sites
Broken Link Checker checks your site for broken links and missing images.
Yoast WordPress SEO is a full-featured SEO tool, including on-page content analysis, XML sitemaps and more.
WordPress Backup to Dropbox is an easy-to-use plugin that does what the name says it does.
Blogs – Startups & Entrepreneurs
For Entrepreneurs (David Skok)
Other Friends of the Firm
Pop Salad – a digital media-driven social gaming platform
Eloqua Road to Revenue Tour (September 14th in Seattle)
Jobs posted here are with companies and people we know or have worked with in the past.
Portent (Seattle) – Account Strategist