B2B Marketing Resources
A collection of B2B marketing resources, including educational videos (Flight Plans), links to useful content and companies, upcoming events, and selected job postings.
Flight Plans are real-world, story-based examples of how our clients solve their marketing problems. Each Flight Plan is a trailer-length (approx. 2 minutes) video illustrating an aspect of our methodology. In some Flight Plans, we feature generic, sanitized versions of actual client deliverables. If you would like us to send you one or more of these samples, please email us: info [at] falconrygroup dot com.
Flight Plan 2: Know My Customer |
Flight Plan 3: Know My Business |
Flight Plan 4: Know The Numbers |
Flight Plan 5: Know The Options |
Flight Plan 6: Know The Playbook |
Regulations & Public Policy Related
Federal Trade Commission (U.S.): Advertising and Marketing on the Internet: Rules of the Road
Content Creation Tools
Flesch Reading Ease is a formula that measures clear, concise writing.
Easel.ly is a tool that lets users create free infographics online.
Simon Smart’s boutique library of music composed specifically for media use
Content Marketing Tools
Buffer enables scheduled content sharing across all your social networks.
BuzzStream is professional-grade software for link building, PR, and social media management.
Good Plugins for Self-hosted WordPress sites
Broken Link Checker checks your site for broken links and missing images.
Yoast WordPress SEO is a full-featured SEO tool, including on-page content analysis, XML sitemaps and more.
WordPress Backup to Dropbox is an easy-to-use plugin that does what the name says it does.
Blogs – B2B Marketers
Matt Gratt
Jeremy Bencken
Blogs – Marketing & Sales Software Companies
Salesforce.com
Net-Results Marketing Automation
Blogs – Internet Marketing
Rory Martin
Conversation Marketing – the Portent blog
Blogs – Startups & Entrepreneurs
For Entrepreneurs (David Skok)
Business Media Companies
Quinstreet
Wheelhouse
Other Friends of the Firm
Pop Salad – a digital media-driven social gaming platform
August 2012
Marketo Social Marketing Rockstar Tour 2012 (August 2nd in Seattle)
September 2012
Eloqua Road to Revenue Tour (September 14th in Seattle)
Jobs posted here are with companies and people we know or have worked with in the past.
Portent (Seattle) – Account Strategist
