Jan 272010
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More fun with the Funnelholic. Following on the heels of our decently-retweeted collaboration two weeks ago, 210 B2B Marketing Tips for 2010, Craig Rosenberg got the band (Craig, Chris Jablonski, and myself) back together for a new effort: The Marketing Hipster Dictionary: 53 Definitions Every Marketer Should Know.

Most of these defined terms are “dual-use.” That is, they provide a new slant on familiar concepts for the seasoned marketer, and give a modernized introduction to the relative newcomer. A small number of the definitions are of limited practical value but may provide some momentary entertainment value to the reader. An amuse bouche, perhaps… … or perhaps just the definitions we rescued from the cutting room floor just prior to press time in an effort to get us to the semi-arbitrary target of 52 terms. Hey, it’s the Internet, not the Gray Lady.

Part 1 was published yesterday (1/26). Part 2 — which includes definitions for funnel jockey, campaign sorcerer, and market whisperer — will be posted tomorrow (1/28).

Enjoy the read and please feel free to pile on with your own hipster definitions.


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